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West Louisville Photovoice

Agency: Renaissance Creative
Copywriter/Creative Director: Bill Bossier
Role: Art Director
 

Assignment: Create a logo that reflected the angst shown in the photos from the community exhibit.

Solution: Photovoice is an international initiative that gives disadvantaged and marginalized communities a voice through photography and digital storytelling. While the main international body has a logo, each local project is free to develop its own identity to reflect that community’s message. To reflect the attitude of the photos, I turned the camera shutter into snarling mouth and gave it a “voice” with the exclamation point.